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SOUNDBRANDING

LET YOUR BRAND BE HEARD

WHY SOUNDBRANDING?

Sound is the second most powerful influence on the human senses, visuals being the first. Brands usually have their visual identity worked out in detail, but their use of audio is often arbitrary. Or at its best campaign oriented- not brand oriented.

YOUR BRAND STORY

Sound is one of the only impulses that activates and stimulates the entire brain. It can change our mood, our way of thinking and our behaviour. Music can be seen as a language to communicate your brand values on an emotional level, consistently telling and enhancing your brand’s story across all customer touchpoints.

STRONGER CONNECTION

Communicating through sound is really communicating through emotions. It can build memorable experiences. It engages your audience and it helps to take an exclusive position in your audience’ consciousness. This makes sound particularly effective as a branding tool.

ROADMAP TO YOUR AUDIO IDENTITY

1

INSPIRE

Before we begin building your audio identity, we help you elevate your understanding of the power of sound. Through thought-provoking workshops, we will teach you how to be unique.___________________

4

CREATE

Following your new audio identity, we will design the perfect sounds for your brand. Ranging from commercials to ‘the voice’ of your brand. All will be detailed in a custom made Audio Brandbook, which is usable in future campaigns.

2

IDENTITY

The first step in building your soundbranding strategy is to define your brand’s identity. Understanding your brand’s identity and core values is essential in defining the perfect audio identity.

5

IMPLEMENT

We will help you with the implementation through all touchpoints by choosing the right equipment and facilitators to set up the perfect audio landscape for your brand.

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3

STRATEGY

We create a framework answering the fundamental questions of why, how, where and when to communicate the brand through music and sound. Creating an engaging experience for your audience.

6

MONITOR

We believe in monitoring the outcome. We will check if your audio identity is consistently being used on all customer touchpoints. We will make adjustments where necessary.

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A primary function of music is collective and communal, to bring and bind people together. People sing together, dance together, in every culture, and one can imagine them doing so, around the first fires, a hundred thousand years ago.

BINDING

A primary function of music is collective and communal, to bring and bind people together. People sing together, dance together, in every culture, and one can imagine them doing so, around the first fires, a hundred thousand years ago.

Unsystematic and unstructured application of acoustic stimuli can be harmful for the effectiveness and efficiency of brand communication.

EFFECTIVE

Unsystematic and unstructured application of acoustic stimuli can be harmful for the effectiveness and efficiency of brand communication.

We tap our feet, we ‘keep time’, hum, sing along or ‘conduct’ music, our facial expressions mirroring the rises and falls, the melodic contours and feelings of what we are hearing.

‘WE LISTEN TO MUSIC WITH OUR MUSCLES’ - Nietzsche

We tap our feet, we ‘keep time’, hum, sing along or ‘conduct’ music, our facial expressions mirroring the rises and falls, the melodic contours and feelings of what we are hearing.

A consistent use of branded audio across all customer touchpoints will make your brand instantly recognizable and memorable.

MEMORABLE

A consistent use of branded audio across all customer touchpoints will make your brand instantly recognizable and memorable.

WANT TO KNOW MORE?

REACH OUT TO US