BLCKBRD believes in the power of an all-encompassing approach towards sound branding, but also understands the importance of customised services. After all, no business is the same, and what works for someone else might not work for you. That is why BLCKBRD offers a variety of services next to the complete, across-the-board, sound branding solution. These services allow you to customise the BLCKBRD expertise you want to use to strengthen your brand. We have established qualitative partnerships to assist us where needed. This way we are always able to offer you the best possible product.
BLCKBRD can produce the sonic equivalent of a visual logo. An audiologo can be used on all imaginable touchpoints and can be composed in countless different variations, making it an extremely important audio-branding tool.
What does your brand sound like? BLCKBRD can develop a set of guidelines for your brand sound. With BLCKBRD’s strategic approach this sound will reflect your brand’s values, goals and beliefs.
Detailed attention to the sounds present in products, commercials, corporate movies, or other visual material can make or break your brand. BLCKBRD can assist in getting those details into your audio-visual material, your products, and on all other important touchpoints to ensure your sound is right from beginning to end.
The tone-of-voice of your brand is probably crystal clear, but how does that voice sound? BLCKBRD can help to find the voice that is able to advocate your message in the right way. When consistently used, a voice that fits your brand can strengthen brand recognition.
BLCKBRD not only creates a fitting audio identity and implements this on the existing touchpoints, but we can also help think beyond the current interactions with consumers, workers and third-party businesses. This way we can not only enhance the relationship between you and your customers, but can also create interesting and innovative partnerships with other companies.
It might be that you need to convince your team about the importance of an audio identity, or perhaps you are just in need of some information, advice, or guidance. BLCKBRD offers consultations on audio branding and (customised) workshops on the importance of music and sound for your brand.
IN-STORE AUDIO SOLUTION
In-store music can enhance the shopping experience by creating the right ambience. But the right playlist can also complement the brand in its entirety, elevating brand recognition and boosting positive brand association. BLCKBRD offers in-store audio solutions such as playlists or advice on technical equipment that will help to create that enhanced shopping experience.
BLCKBRD’s in-house researcher can tackle all questions relating to sound branding and provide insightful, qualitative research. Whether it is commissioned, in cooperation with other parties, or stand-alone research.
BLCKBRD can offer project management relating to the implementation of the sonic identity or the installation of the hardware. We can get everything to the right place at the right time, ensuring the job gets done as efficiently and smoothly as possible.
BLCKBRD values close monitoring of the audio identity to ensure sound is implemented right and consistently throughout all consumer touchpoints. BLCKBRD offers monitoring as a part of the all-encompassing sound solution, but offers a separate monitoring service for those that want continuous support.
HOW CAN WE HELP?
| AUDIO DESIGN | AUDIO LOGO || AUDIO IDENTITY | BRAND VOICE | | MUSIC ACTIVATION | CONSULTATION | | IN-STORE AUDIO SOLUTION | RESEARCH | | PROJECT MANAGEMENT | MONITORING | | ACROSS-THE-BOARD SOUNDBRANDING |