CHALLENGE

RevelX was looking for their own sound, to stand out with new radio commercials. They needed an audio identity to reflect their action driven promise, and a sound to build recognition with. 

SOLUTION

We designed an audio identity for RevelX which reflects their own brand story and is fresh, active and inspiring. We created the audio logo as a three note sequence on top of which the brand name is whispered. This way both name- and sound recognition grow simultaneously. On top of this, the whispering suggests a well kept secret that you must definitely check out. The three-note logo sequence is also heard at the start and throughout  the commercial, and at the end obviously. 

We also did the voice search, looking for a brand voice that reflects the vision and culture of RevelX: entrepreneurship, authority, boldness, prevalence.

This audio identity has been applied for a 10 seconds radio commercial, but is designed for further utilizations.