For this Dutch government campaign (radio, socials) we developed a warm and positive electronic sound, which is appealing and inviting to a broad audience. The core element is a short melody, which is basically a notification and can be used as such on various touchpoint.

Musically the composition is an upward movement, which underlines the positive and motivating nature of the message. Next to electronic sounds we chose a strumming acoustic guitar for a warm, human touch, and to broaden the appeal. The track is an underscore, meaning it shouldn’t attract to much attention underneath the voice-over, but still is has the energy to motivate.

The voice-over has been the same for years, so no surprises here.

Besides the ongoing radio/socials campaign we developed the imaging for the E-Herkenning podcasts.