Music, sound and voices are traditionally fixed values in all marketing communications around the Baileys brand. As Baileys was in the process of developing a new brand story, they asked us help them incorporate branded sound in their strategy.

Baileys believes that ‘the world of treats is an exciting, fun and playful world where sound could really play a massive role and as yet is an undelivered and untapped opportunity for the brand to explore and land’.


BLCKBRD Soundbranding helped Baileys to develop their sound (or sonic) branding process by working on strategy and awareness, so that Baileys can utilize the sense of hearing to strengthen its brand.