CHEFIT FRESHPACK
Chefit Freshpack is a new fresh vegtable concept which will be all over Europe soon. The idea is to sell fresh products in a ready to go package, enabling the customer to cook an out-of-the-ordinary, chef-worthy (side-)dish within hardly any time. The packages will be accompanied by a recipe card and a link to a short how-to video.
CHALLENGE
To create music that supports the try-this-at-home message of the products. Well crafted pieces of music that sound easy, can be listened to several times in a row, and stick in your head right away. Also create a short soundlogo, an additional soundlogo for every product category and define the voice of the brand.